$0-$40M Twice: Our Founders Story
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Have you ever seen this Ad?
This had has done us over $30,000,000 in new subscription sales since its launch. Averaging nearly over $100,000 per day.
Hi, my name is Peter Kell.
I've spent the last six years doing nothing but creating video ads for Facebook and YouTube that sell products to strangers online.
VSLs have given me the most incredible career and are responsible for building the life of my dreams.
Moments like...
Moving into my Dream Home
Buying my Dream Car
And today I'm couldn't be more excited to teach you how to use these advancements in AI to help you create winning campaigns online faster and easier.
Disclaimer: Now of course I can never promise that you can achieve a winning campaign. There's a lot that goes into them and I don't know you, or your story. I just want to show you the strategies that worked for me. And how VSL.AI has made them easier to execute.
A video sales letter is a video designed to inspire a stranger to buy your product today.
They run anywhere from 90 seconds to 90 minutes long. Yes. Some of them are full-fledged documentaries.
These are videos specifically designed for Facebook Ads, Youtube Ads, TikTok ads, and any other advertising format.
All the biggest direct response advertisers online use VSLs for one simple reason. They convert higher than any other form of advertising out there. Why? Because it has the least form of friction, which leads to the highest ROI.
VSLs run directly in the news feed. The user has to do absolutely nothing but watch. No email. No optin. No clicking. This means VSLs are able to grab the amount of eye balls possible and lead them straight to the sales pitch.
Having the highest chance of making you profitable on day 1.
And if you're able to make money from your ads then you're spending. You've now created a cash machine that can explode your business to the moon.
I personally like to call it. "Going Batsh*t Nuclear"
11 years ago I fell into a deep depression. At 21 years old I was forced to move back into my parent's basement. I lived deep in the woods in the middle of nowhere. 45 minutes away from the closest bar with girls. With 1 friend who didn't do heavy drugs. I didn't go to college and felt like this precious early part of my life as a young man was being wasted away for nothing.
Then one day my Dad who owned a small web design company sent me a course that taught how to make money online. More importantaly it asked the question "If you had all the money in the world to create the greatest life you could ever imagine... what would you create?
And for the first time in my life a new future flashed in front of my eyes. I thought...
"Well... if my early 20s were crap. Then my first wish would be for my later 20s to be amazing!
If I could find a way a make money on a laptop, become a millionaire, and travel around the world by the time I am in my late 20s, that would make this sacrifice worth it!!" Hell yeah! I became inspired. I got to work and was hell-bent driven on finding a way to build a business that could get me out of this basement. And create the life I could only ever imagine.
I spent 4 years reading every book on business, marketing, copywriting, sales, psychology, subconsious mind, spiritualy I could get my hand on.
But nothing would ever seem to work.
7 failed businesses, 2 evictions, and 1 car repossession. It was miserable.
I finally came to the conclusion that not only was I terrible at business but should stop trying to figure it all out on my own.
Through a Native Ads Mastermind, I ended up meeting, connecting, and teaming up with some of the biggest Facebook Affiliate Marketers in the World.
I asked them if I could move in and sleep on their couch so I could spend every single day immersed in the art of Facebook advertising. They said yes.
"Admit it Peter," They said, "You have absolutely no idea what you're doing. All the ads you're creating suck. Therefore, You are forbidden from writing, creating, or testing any of your own ads."
He told me, "You are only allowed to do 2 things."
Study the Spy Tools, Test and Rewrite all the biggest campaigns online.
Test as many ads as possible until you find a winner.
Every morning, I'd wake up at 5:30am. And start rewriting these campaigns the hard way. By squeezing every last drop of creative juice out of my brain. Until after days and weeks, I finally had a campaign worth testing.
Every day over and over again rewriting winning proven campaigns trying to sell different products.
Until the universe finally caved, and gave me my first winner.
And at 26 years old. Life exploded and my dreams came true. I ended up moving to St Barths in the Carribean.
We were selling every ecommerce product we could get our hands on on all the affiliate networks.
I opened up a Media Buying House. Where we had 4 media buyers, 1 full time copywriter, and 4 video editors. And all we did was crank out VSLs all day long. Our first year, we did $7.1M years in commissions.
Eventually we became so good at VSLs and creating profitable advertising campaigns. That we decided to start our launch our skincare brand.
We built out a world-class brand, got ourselves a Dermatologist, and did our first full professional VSL shoot. The campaign ended up being so profitable we went from $0-$40,000,000 in sales in 12 months and I exited the company. (I dont share the brand because I told my friends who still own the company I wouldn't blow them up)
Unfortunately, after I sold the company, I threw basically all the money into crypto and suffered a catastrophic financial loss. Life threw me a curve ball and 95% of all the money I just made went down the drain.
After 6 months of hardcore grinding. We had some campaigns explode and made them one of the top advertisers in the world.
After that happened. I was now 10 years deep into my entrepreneurial career and 6 years deep in practicing the art of VSLs. My skills were at an all-time high.
So I decided it was time to start teaching everything I learned.
Before it launched we presold 20 spots for $16,000 and it sold out in 2 weeks. I was amazed. Despite having never launched a course before, I had built up a following of some of the top marketers in the world.
We opened the doors at $25,000 for the program. Then created a more affordable price of $3,000/month - $20,000/yr so I could help more people.
Over 100 members joined. Some of the best marketing teams.
Tony Robbin's Team. Aquisition.com's Team. Cole Gordon. Guys doing $40M/yr, $72M/yr, $100M+/yr. All super high level guys coming to learn the secets.
All the way down to the newbie. Just wanting to learn how to create profitable campiagns.
I taught them ultimately the same thing my mentors taught me.
Focus on Rewriting Winning Campaigns
Test lots and lots of campaigns
In fact, Facebook had recently studied the top 0.1% of their advertisers and they were creating 11x more creatives than the rest!
All seemed good at the beginning... however, after a while, a truth stood out
Even though I poured my heart and soul into this program. It was still obvious...
The learning curve was still too high
Some students would take 2 weeks to write just a single 5 minute VSL script
It'd take too long to "get up to speed"
It was obvious that scriptwriting was the biggest blocker. Everyone would ask me to partner with them. Write scripts for them. But it was always impossible for me to help everyone.
I needed to find a way for my students to move faster.
If I could just find a way to make it fast and easy for product owners to get a dozen different winning VSL scripts written, and turned into advertising campaigns, then we could monsteriously increase our success rate.
Then one day ChatGPT gets released and I wonder...
Is it possible that AI could rewrite all these winning campaigns for me?
Is there really a way that ChatGPT could create winning sales scripts for ANY product based on proven formulas?
After months of practicing, and tweaking. What we found shook me to the core.
The answer was Yes!!!
My jaw hit the floor when I saw it successfully rewrite it's first campaign. It was doing in an instant what used to take me WEEKS to do.
I could create a more winning copy in a single day then I was able to create in MY ENTIRE CAREER.
I basically jumped out of my seat with excitement!
We finally found a way to use AI to create a script for any product at scale.
I closed my eyes and had a vision flash before my eyes.
I saw a future where AI has dominated the advertising world.
A future where dvertisers would be able to easily use AI to create, split test, and out-perform even the best copywriters, media buyers, and advertising teams in the world.
Blowing everyone who wasn't using it out of the water.
It was 1000x faster, 100x cheaper, and already better than 95% of writers with the right prompting.
I knew this was the future I wanted to build.
So we purchased the domain VSL.AI got to work.
I wanted to see how these scripts converted in the real world so using VSL.AI I shot 10 VSLs in 2 Days. The fastest creating time I've ever seen.
We launched a test and they worked. All of them converting. And some angles doing twice as good as the worst.
On April 21th 2023, we opened our doors and the first version of VSL.AI went live.
From the Desk of Peter Kell.
BIG NEWS! I'm super excited and super thrilled to announce that we are going to be giving away lifetime access to the VSL Masterclass, the Rampage Money System, 6 Figure Fastlane, and 30 Bonus Credits ALL FREE to whoever signs up for the yearly subscription for VSL.AI
We have so many groundbreaking updates coming on its way. And we want to incentivize you to stick with us for the long run.
This is over $27,000 worth of value for just 1 yearly payment of $449 when you upgrade to the annual plan.
After upgrading you will immediately be sent a login where you can begin watching the VSL Masterclass, Rampage Money System and 6 Figure Fastlane. And your VSL.AI account will be credited with 30 bonus credits.
Read on for more information about the program.
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The VSL Masterclass is everything I learned that helped me go $0-40M twice with VSLs. Over 55 videos and 7.5 hours of training on Mindset, Business Model Planning, Scriptwriting, Production, Media Buying, Spying, and all the tools and resources I've put together after 6 years of creating and running VSLs.
Previously it sold out 20 spots for $16,000 each before it was even launched. Then we raised the price to $25,000. Finally, we settled on $3,000 per month so even more people could get involved.
The advertising teams of Acqusition.com, Tony Robbins, Dean Graziozi, and multiple 7, 8 and even 9 figure entrepreneurs have all taken this training to level up their VSL game.
This is my course that reveals to power of combining affiliate marketing with VSL.AI.
Don't have a product to sell? No worries. Learn how to sell other people's products online for HUGE commission. Discover the same strategy I used to generate over $7,100,000 in commission my best year as an affiliate.
You'll discover:
Which affiliate networks are my favorite.
How to find and select winning affiliate offers.
How to master a traffic source.
How to take 3 monster swings at a time.
How to hire world class editors in the Philippines to make very affordable VSLs for you.
How to start an affiliate mastermind.
How to get your VSL campaigns funded!
The fastest way bring yourself up to speed on how to become an AI Marketer and land your first marketing client
Beginner Friendly, No Big Experience and No Big Investment Needed
Learn how to leverage AI to help any company advertising online create more profitable campaigns
And to sweeten this pot even more. We're giving you instant access to 30 Bonus credits (which is basically a month free of VSL.AI) to hit the ground running.
Due to the nature of the free giveaway we are entitled to remove this offer at any moment.
Something Amazing is About to Happen!
-Peter Kell
Luckily a few months later on a boat floating through Croatia, I ran into Vishen Lakhiani. The founder of Mindvalley. Even though Mindvalley was previously dominating the webinar space, its advertising slowed down after the iOS 14 update. I told him that VSLs convert way better than webinars because more people buy right away. He agreed. Vishen needed someone to execute a VSL Strategy in Mindvalley and I needed a new monster business play. So we put together a deal and I became a Partner & Director of VSLs at Mindvalley. BOOM! BACK IN BUSINESS BABY! .
I created a high-level program called the .
To get access to this incredible offer simply to access your Subscription Tab then click Upgrade to Yearly.
Outside of this brand new offer, you would be able to get the VSL Masterclass. But now for a limited time, YOU are able to get lifetime access to the VSL Masterclass FOR FREE for signing up to the Annual Subscription of VSL.AI for the low price of $449/yr for VSL.AI.
